The Art of the Unignorable Email

How to combine AI and EQ to win the battle of the inbox

The Art of the Unignorable Email is more than a book.

It's the strategic partner that will sit by your side as you seek to cut through inbox noise, drive action and influence outcomes with your messages that matter.

Get your copy on Amazon now and discover the methodology that has been called, "the only communications approach that any businessperson will ever need."

"The Art of the Unignorable Email" will transform how you communicate up, down and across.

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“A must-read for anyone who’s ever typed ‘just touching base’ and immediately regretted it.”

Flora Spink - Group Head of Culture and Engagement - Aviva

Praise for The Art of the Unignorable Email

“Brimming with tips, easy-to-use structures and great examples. Especially valuable is the guidance on adapting for different audiences - a skill most email writers never truly master.”

"This isn’t just a book about email, it’s a masterclass in influence. If you lead people, manage stakeholders, or just want your messages to land, read this. Then make your team read it too.”

“This book is the antidote to the email clutter we all dread. If you’ve ever stared at a blank screen, this is the book that will get your words working.”

"This book will not only increase your response rate but position you as a proactive and solution-driven professional. It should be part of the toolbox of any seasoned manager."

“I can never fail to be impressed by the energy, wisdom and fun that David and Sarah Jane put into everything they do. They have done it once again!”

"If you write emails (i.e. if you breathe), read this. Then notice how many people actually reply.”

“This is a genius handbook that will change your reputation at work. David Pullan and Sarah Jane McKechnie show you not only how to craft emails that land and get the responses you need, but also what type of email to write when."

Who we wrote it for

The short answer is anyone caught in the middle. The shorter answer is... YOU.


You might be a mid-level manager influencing up to senior leadership and coordinate down to your team.

You might be a project leader who is constantly bringing different departments, personalities and priorities together to deliver results that matter.


You might be a cross-functional coordinator who has to get marketing, sales, IT, finance and HR to care as much about a project as you do.


You might be a Chief of Staff or Executive Assistant who has to craft communications for your boss knowing that the tone and structure need to be exactly right because the stakes are high and everyone’s watching.


If you are someone who recognises that internal emails operate in an arena worthy of Gladiator II and one false slip can make or break a project, relationship or career opportunity - then this book is for you.

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Inside You'll Discover

Five DNA structures adapted for digital communication:

  1. DNA - For building rapport and trust
  2. NAD - For addressing urgent issues requiring immediate action
  3. AND - For demonstrating proactivity and seeking collaboration
  4. NDA - For making the case for significant change
  5. ROAD - The emergency structure for crisis communication
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Each structure includes:

  • Specific word count guidelines
  • Subject line formulas that beat AI filters
  • Direction-specific adaptations for communicating up, down and across
  • AI prompts for implementation
  • Top tips on how to add your EQ to the AI
  • Before-and-after examples from real scenarios
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Buy The Art of the Unignorable Email here

Pick up your copy on Amazon … then come back and download the free unignorable bonuses that will help you win the battle of the inbox.

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Get Your Copy

Get your unignorable bonus extras here

When you grab your copy, you’ll unlock:
Copies of all the email templates from the book
AI prompts for al the DNA inversions
Access to the “What Email Advisor" app